Our Story

Joose was born out of a simple problem, I couldn't find a swimwear brand that felt truly timeless pieces and high quality pieces that could be worn year after year. 

Quality Without Compromise

From the very beginning, we set out to create swimwear from materials that feel as good as they look. Our signature pieces, the Cacao and Coconut bikinis, are crafted from a buttery-smooth shimmer fabric that we spent a long time searching for. We wanted the sparkle without the scratch, and we found it. These pieces catch the light beautifully without ever feeling irritating against your skin.

For the rest of our collection, we use premium Italian-made swimwear fabric crafted from recycled materials, because looking after the planet and looking incredible shouldn't be mutually exclusive.

Playful, Natural, Timeless

Joose is for the woman who wants swimwear with personality, pieces that feel playful yet natural, that you'll love just as much next summer as you do today. No fast fashion, no throwaway trends. Just swim.